"To marry the concepts of social good and environmental sustainability with high profitability in the field of agriculture"
The Wingreens Farms vision is to become the perfect model organization while resolving some of the biggest deadlocks that have paralyzed Indian society & industry for centuries. We believe, that by enriching people and the land around us, an organization can grow profitable and successful in a short amount of time. Our three year journey bears glorious testimony to this philosophy and we know that the next three years will be even more ground breaking.
1. Take the most neglected sector in Indian Industry – Agriculture.
2. Add to it the most neglected resource in India – Land.
3. Generously add the most neglected members of Indian Society: Farmers, Underprivileged Women, Children and Youth.
4. Mix in training, skills and motivation.
5. Carefully peel away the unnecessary layers of middlemen.
6. Blend thoroughly with the highest level of innovation, professionalism, business and marketing skills.
7. Plate and serve across all relevant retail channels.
8. Garnish with the finest most innovative sales strategies.
Environmental Sustainability and Farming Practices:
India is facing a food crisis thanks to the systemic destruction of farmlands and food production systems over the last five decades through uncontrolled use of chemical fertilizers, pesticides, mono-cropping and other intensive agricultural practices. Wingreens Farms is reworking the manner in which business in the Agriculture sector is being carried out. Through demonstration along with education, Wingreens Farms has succeeded in moving farmers away from traditional, water hungry crops to far more lucrative and water efficient crops. In collaboration with industry leaders Jain Irrigation, Wingreens Farms helps farmers adopt sustainable practices such as the use of microbial cultures, drip irrigation, inter-cropping and compost fertilization - leading to us saving as much as 2,50,000 liters of water per acre per annum, and increasing the farmer's income by 1000% and more (from Rs.20,000/- per annum to over Rs.3,00,000/- per annum). Furthermore, Wingreens Farms provides farmers with additional avenues of income by employing him and members of his family by shifting the first level of processing (like peeling of garlic for example) to the farms. In doing so, Wingreens Farms has managed to take away the risk element of farming from the farmers. Our farmers are effectively no longer at the mercy of middlemen in the agriculture sector. Wingreens Farms has developed packages of practice for over 100 crops including herbs, vegetables and flowers that are environmentally friendly, restore the ecological balance of the soil and naturally negate the use of pesticides and chemicals, while hugely increasing productivity.
Women, Children and Youth Empowerment:
The 'WIN' in Wingreens stands for "Women's Initiative Network" and forms another corner stone of the organization that empowers women both financially and emotionally. At the Wingreens Farms Training Institute, our rural and semi urban women are given expert, certified skill training in the field of food technology, food hygiene and food processing that provides them with an array of employment opportunities with Wingreens Farms and beyond. We employ more than 40 youth as members of its creative and sales teams. Additionally we have initiated the "Youth Training Institute for Sales and Life Advancement" that offers its young employees modular certificate courses that allow them to add to their qualifications as they work.